Tuesday, 28 October 2008

- What's so happy about it? -

Birthday greetings are for the most part, banal, and trite.

It's my birthday, and I can drink if I want to.

In fact, Dad of all people bought me a drink, and then another one, and because we both had too much, he went home and I carried on drinking.

Anyway, he told me so much today.

Apparently my great grandma once looked down on him while he was courting my mum.

He's nine years her senior.

Same as me and Sam.

Gosh I wish I'd stuck around.

Anyway.

Happy birthday, asshole.



It's really a good thing that some people love me.

Good news: Diazepam (Valium) is used for insomnia and alchohol withdrawal. I will get some this week.

Or next week. I want to get my wisdom teeth out. They are rotting in my mouth.


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Vince - bracketing is for armatures says: (9:16:41 PM)
can u send me your file again
Vince - bracketing is for armatures says: (9:16:45 PM)
but don't save it in doc.x
Vince - bracketing is for armatures says: (9:16:52 PM)
fucking microsoft.
Vince - bracketing is for armatures says: (9:17:04 PM)
save it in version compatible with older office files.
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David Loh says: (9:17:39 PM)
doc 2003 now
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David Loh says: (9:17:48 PM)
:)
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Vince - bracketing is for armatures says: (9:18:42 PM)
here's what you need to do
Vince - bracketing is for armatures says: (9:18:45 PM)
the thing reads like an essay
Vince - bracketing is for armatures says: (9:18:51 PM)
look through every one of my drafts
Vince - bracketing is for armatures says: (9:18:54 PM)
all of them have subheads
Vince - bracketing is for armatures says: (9:18:58 PM)
you need subheads.
Vince - bracketing is for armatures says: (9:19:14 PM)
without subheads, its completely indigestible
Vince - bracketing is for armatures says: (9:19:37 PM)
they have to be interesting subheads too
Vince - bracketing is for armatures says: (9:19:41 PM)
second thing you do
Vince - bracketing is for armatures says: (9:19:48 PM)
break every paragraph into 3 sentences max.
Vince - bracketing is for armatures says: (9:20:00 PM)
think of the sequence as a fist fight
Vince - bracketing is for armatures says: (9:20:02 PM)
jab jab punch
Vince - bracketing is for armatures says: (9:20:07 PM)
law of threes
David Loh says: (9:20:10 PM)
ok
Vince - bracketing is for armatures says: (9:20:19 PM)
nobody will read a paragraph of longer than 4 sentences
Vince - bracketing is for armatures says: (9:20:25 PM)
once again, its about keeping interest
Vince - bracketing is for armatures says: (9:20:34 PM)
you have to think in terms of newspapers
David Loh says: (9:20:38 PM)
you reckon 4-5 subheads?
Vince - bracketing is for armatures says: (9:20:42 PM)
newspaper journalist write in one sentence paragraphs
Vince - bracketing is for armatures says: (9:20:55 PM)
as many subheads as is needed to move the story ahead
Vince - bracketing is for armatures says: (9:20:57 PM)
law of threes
Vince - bracketing is for armatures says: (9:21:06 PM)
3 sentences per para, 3 paras per section
David Loh says: (9:21:07 PM)
ok
Vince - bracketing is for armatures says: (9:21:11 PM)
or 6 paras
Vince - bracketing is for armatures says: (9:21:19 PM)
it has to have a natural rhythm
Vince - bracketing is for armatures says: (9:21:25 PM)
jab jab punch
Vince - bracketing is for armatures says: (9:21:30 PM)
left left, counter
Vince - bracketing is for armatures says: (9:21:44 PM)
uppercut uppercut, left hook
Vince - bracketing is for armatures says: (9:21:51 PM)
every subhead section ends with a knockout
Vince - bracketing is for armatures says: (9:21:55 PM)
best example:
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Vince - bracketing is for armatures says: (9:22:29 PM)
the more text your para has
Vince - bracketing is for armatures says: (9:22:32 PM)
the LESS important it is
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Vince - bracketing is for armatures says: (9:22:38 PM)
the more important it is
Vince - bracketing is for armatures says: (9:22:41 PM)
the less words it has
Vince - bracketing is for armatures says: (9:22:59 PM)
tts why the last sentence is always the punchline
Vince - bracketing is for armatures says: (9:23:14 PM)
nobody remembers the paragraphs with the most woreds
Vince - bracketing is for armatures says: (9:23:18 PM)
everyone remembers the soundbite
David Loh says: (9:23:47 PM)
hmm
Vince - bracketing is for armatures says: (9:26:40 PM)
its a perfect formula
Vince - bracketing is for armatures says: (9:26:44 PM)
i teach it to all my interns
Vince - bracketing is for armatures says: (9:26:47 PM)
law of threes
Vince - bracketing is for armatures says: (9:26:58 PM)
starting with the paragraph
Vince - bracketing is for armatures says: (9:27:03 PM)
i like your opening
Vince - bracketing is for armatures says: (9:27:05 PM)
it draws people in
Vince - bracketing is for armatures says: (9:27:16 PM)
anytime someone chooses to make things personal, i love it
Vince - bracketing is for armatures says: (9:27:21 PM)
but you can be tighter
Vince - bracketing is for armatures says: (9:27:32 PM)
and because you are tighter, everything you say will have greater impact
Vince - bracketing is for armatures says: (9:27:37 PM)
tighten it up
David Loh says: (9:27:40 PM)
ok
Vince - bracketing is for armatures says: (9:27:49 PM)
make every sentence a flowing force of energy from your shoulders to your fist to your fingers
David Loh says: (9:27:57 PM)
I realise my 3 sentences are really long sentences
Vince - bracketing is for armatures says: (9:28:03 PM)
in that case you need new paras
Vince - bracketing is for armatures says: (9:28:10 PM)
write like a radio dj
Vince - bracketing is for armatures says: (9:28:18 PM)
they know how to keep people listening
Vince - bracketing is for armatures says: (9:28:21 PM)
so be one
Vince - bracketing is for armatures says: (9:29:02 PM)
if you don't want to think of it as a fist fight
Vince - bracketing is for armatures says: (9:29:04 PM)
think of it as a dance
Vince - bracketing is for armatures says: (9:29:17 PM)
a good story is really very poetic
Vince - bracketing is for armatures says: (9:29:23 PM)
it has structure
Vince - bracketing is for armatures says: (9:29:26 PM)
just like a good song
Vince - bracketing is for armatures says: (9:29:45 PM)
but the melody is both logic and emotions
Vince - bracketing is for armatures says: (9:30:00 PM)
logic is the music's harmonics
Vince - bracketing is for armatures says: (9:30:14 PM)
emotions is the highs and the lows... the feelings u talk about
David Loh says: (9:30:27 PM)
hmm
David Loh says: (9:30:37 PM)
I'm learning...
David Loh says: (9:30:38 PM)
:)
Vince - bracketing is for armatures says: (9:30:51 PM)
i got to tell you im not all that great at it
Vince - bracketing is for armatures says: (9:30:54 PM)
im not a poet
Vince - bracketing is for armatures says: (9:30:56 PM)
im a mechanic
Vince - bracketing is for armatures says: (9:31:05 PM)
i just listen to how the music flows man ...
David Loh says: (9:33:06 PM)
ok
David Loh says: (9:33:22 PM)
well a good mechanic tunes the best music from the car.
Vince - bracketing is for armatures says: (9:33:39 PM)
well, the point bascially is that you can learn to be as good as i am
David Loh says: (9:33:48 PM)
I'm all ears.
Vince - bracketing is for armatures says: (9:33:53 PM)
you just have to have the same kind of engineering talent
Vince - bracketing is for armatures says: (9:34:10 PM)
if you know how to pay attention and attune your senses to the sound of logic and emotion
Vince - bracketing is for armatures says: (9:34:16 PM)
its like tuning an engine man.
David Loh says: (9:34:16 PM)
heh. having talent and learning it is something else.
Vince - bracketing is for armatures says: (9:34:24 PM)
what makes you think i never learnt it ;)
Vince - bracketing is for armatures says: (9:35:08 PM)
i had to learn ok
David Loh says: (9:35:11 PM)
eh.. :)
Vince - bracketing is for armatures says: (9:35:14 PM)
but i did it as a child
Vince - bracketing is for armatures says: (9:35:20 PM)
my brother has the same genes as me
David Loh says: (9:35:24 PM)
nice
Vince - bracketing is for armatures says: (9:35:27 PM)
he didn't HAVE to learn it
Vince - bracketing is for armatures says: (9:35:28 PM)
so he never did
David Loh says: (9:35:34 PM)
oh
Vince - bracketing is for armatures says: (9:35:53 PM)
i really think it can be learnt
Vince - bracketing is for armatures says: (9:36:05 PM)
but maybe we are too specific when it comes to defining talent
Vince - bracketing is for armatures says: (9:36:13 PM)
i think talent is really the ability to apply things across disciplines
David Loh says: (9:37:08 PM)
or talent is actually learning discernment.
Vince - bracketing is for armatures says: (9:37:16 PM)
yea
David Loh says: (9:37:17 PM)
and not the skill per se.
David Loh says: (9:37:23 PM)
hmm
Vince - bracketing is for armatures says: (9:37:23 PM)
its the high resolution brain
Vince - bracketing is for armatures says: (9:37:28 PM)
other people see in vga
Vince - bracketing is for armatures says: (9:37:31 PM)
we see in HD
Vince - bracketing is for armatures says: (9:37:34 PM)
it makes a world of difference
David Loh says: (9:37:49 PM)
I caught Wanted a while back..
David Loh says: (9:38:06 PM)
it described what u just said
David Loh says: (9:38:12 PM)
VGA vs "HD
Vince - bracketing is for armatures says: (9:38:14 PM)
i don't remember the movie
Vince - bracketing is for armatures says: (9:38:21 PM)
after you've seen HD'
Vince - bracketing is for armatures says: (9:38:26 PM)
you'll completely agree with me
Vince - bracketing is for armatures says: (9:38:38 PM)
if you can't see, you can't differnentiate between choices
Vince - bracketing is for armatures says: (9:38:49 PM)
man somethings the things you see really just blow you away
Vince - bracketing is for armatures says: (9:38:55 PM)
pores, dude. pores
David Loh says: (9:40:49 PM)
hehe I'm reading nipples..
David Loh says: (9:40:53 PM)
sorry
David Loh says: (9:40:57 PM)
focal point man
David Loh says: (9:41:11 PM)
pores are everywhere while our field of view is a bare 3 degree angle.
Vince - bracketing is for armatures says: (9:41:13 PM)
no worries
Vince - bracketing is for armatures says: (9:41:19 PM)
pores in NIPPLES
Vince - bracketing is for armatures says: (9:41:23 PM)
i hyperfocus dude.
David Loh says: (9:41:38 PM)
ok.. thanks ah.. you just out-challen' me..
Vince - Die another day says: (9:43:36 PM)
no worries
David Loh says: (10:06:42 PM)
dunno if this is your definition of tighter... ?
Vince - Analyse this. says: (10:06:42 PM)
i can tell when you are typing
Vince - Analyse this. says: (10:06:51 PM)
it is your definition of tighter
Vince - Analyse this. says: (10:06:53 PM)
send it to me
Vince - Analyse this. says: (10:06:58 PM)
what does tight mean to you?
Vince - Analyse this. says: (10:07:07 PM)
be your own nazi ;)
Vince - Analyse this. says: (10:07:08 PM)
i can be yours
David Loh says: (10:07:20 PM)
shorter sentences that bring the same message and impact home.
Vince - Analyse this. says: (10:07:29 PM)
tight sexy prose has the same effect on people everywhere
Vince - Analyse this. says: (10:07:45 PM)
saggin breasts are obvious
Vince - Analyse this. says: (10:07:53 PM)
tts one more metaphor i cannot use with my interns
Vince - Analyse this. says: (10:07:54 PM)
hahahaha
David Loh says: (10:07:58 PM)
hahahahaha
David Loh says: (10:08:07 PM)
female interns mostly?
Vince - Analyse this. says: (10:08:12 PM)
sadly
Vince - Analyse this. says: (10:08:16 PM)
damnit.
Vince - Analyse this. says: (10:08:27 PM)
unless i have  a 26 year old intern
Vince - Analyse this. says: (10:08:31 PM)
sigh. one can hope.
David Loh says: (10:10:03 PM)
why 26 when you can fantasize 21
Vince - Analyse this. says: (10:10:31 PM)
too young. been there done that.
Vince - Analyse this. says: (10:10:43 PM)
learnt something 
David Loh says: (10:10:46 PM)
24 then
Vince - Analyse this. says: (10:10:53 PM)
still too young.
Vince - Analyse this. says: (10:10:58 PM)
also been there


Sad? I'm not sad. Say it to my face, asshole, and I'll show you how fast I can spring back from sad.

I'm not sad.


I'm bloody having a rest.

32 years is long enough, don't you think?


David Loh says: (10:11:54 PM)
ok..
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David Loh says: (10:19:24 PM)
can you see this?
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Vince - Analyse this. says: (10:19:31 PM)
i was looking thru my comments
Vince - Analyse this. says: (10:19:33 PM)
and i realise that
Vince - Analyse this. says: (10:19:39 PM)
the key thing about the law of threes is this
Vince - Analyse this. says: (10:19:51 PM)
people are willing ot endure detail
Vince - Analyse this. says: (10:19:59 PM)
as long as they have a simple conclusion to read at the end
David Loh says: (10:20:23 PM)
tried to keep my ending as simple as possible..
David Loh says: (10:20:41 PM)
in short, you use Andro, you get wood.
Vince - people will endure crap says: (10:20:54 PM)
lol i look now
David Loh says: (10:20:58 PM)
:P
Vince - people will endure crap says: (10:21:18 PM)
dude
Vince - people will endure crap says: (10:21:21 PM)
totally hit the mark.
Vince - people will endure crap says: (10:21:33 PM)
thank you.
David Loh says: (10:21:37 PM)
thank you.
Vince - people will endure crap says: (10:21:39 PM)
you made my meanness worth my time
Vince - people will endure crap says: (10:21:44 PM)
its not like i ENJOY it
Vince - people will endure crap says: (10:21:49 PM)
its great!
David Loh says: (10:21:50 PM)
hahhaha
Vince - people will endure crap says: (10:22:07 PM)
dude, seriously
anytime any single one of my writers heed my rules, they go straight to layout
Vince - people will endure crap says: (10:22:13 PM)
i don't even fucking bother to read the draft
David Loh says: (10:22:20 PM)
You have taught me well.. now I see a little of the Force
Vince - people will endure crap says: (10:22:22 PM)
i love you man.
Vince - people will endure crap says: (10:22:38 PM)
i only have a last rule
Vince - people will endure crap says: (10:22:46 PM)
but i often relax it with promising or good writers
Vince - people will endure crap says: (10:22:50 PM)
i ask that they follow my format
Vince - people will endure crap says: (10:22:53 PM)
Headline:
Vince - people will endure crap says: (10:22:55 PM)
Standfirst:
Vince - people will endure crap says: (10:22:56 PM)
Copy:
Vince - people will endure crap says: (10:23:02 PM)
indent in my specifics
David Loh says: (10:23:07 PM)
ok.. I'll do that the next time.
Vince - people will endure crap says: (10:23:07 PM)
but in your case, relax
Vince - people will endure crap says: (10:23:17 PM)
but its nice if you do
David Loh says: (10:23:22 PM)
I will.
Vince - people will endure crap says: (10:23:23 PM)
you have to understand
David Loh says: (10:23:29 PM)
yes of course.
Vince - people will endure crap says: (10:23:31 PM)
not all mac users buy office
Vince - people will endure crap says: (10:23:34 PM)
my designer didn't
Vince - people will endure crap says: (10:23:42 PM)
so it is necessary to identify all elements for her
Vince - people will endure crap says: (10:23:45 PM)
headline:
Vince - people will endure crap says: (10:23:47 PM)
standfirst:
Vince - people will endure crap says: (10:23:49 PM)
copy:
Vince - people will endure crap says: (10:24:03 PM)
indent every single element so that she never has doubts
Vince - people will endure crap says: (10:24:13 PM)
and when she doesn't your job is easier when you have to proof read
Vince - people will endure crap says: (10:24:19 PM)
coz she won't make mistakes .....
Vince - people will endure crap says: (10:24:32 PM)
David Loh says: (10:24:42 PM)
ok.. gotcha


Sigh.

I should MAYBE put some more effort into my people skills. It's not like I don't have them.

Some.



Vince - people will endure crap says: (10:26:49 PM)
do me a favour?
Vince - people will endure crap says: (10:26:56 PM)
set it in the format i prescribe?
Vince - people will endure crap says: (10:27:06 PM)
if not i will only edit it tmr
Vince - people will endure crap says: (10:27:11 PM)
but if not then i will do it tmr
Vince - people will endure crap says: (10:27:14 PM)
its okay ......
David Loh says: (10:27:22 PM)
I'll do it.
David Loh says: (10:27:34 PM)
I may not do it right the first time, please forgive me.
Vince - people will endure crap says: (10:27:42 PM)
i wld anyway
David Loh says: (10:28:13 PM)
just a question..
David Loh says: (10:28:18 PM)
what is the "BOX" ?
Vince - people will endure crap says: (10:28:24 PM)
house m.d. vs dr cox  versus alex frm grey's anatomy
Vince - people will endure crap says: (10:28:28 PM)
box is for 'box text'
Vince - people will endure crap says: (10:28:30 PM)
sidebar
Vince - people will endure crap says: (10:28:34 PM)
cutaway
David Loh says: (10:28:46 PM)
do I have that?
Vince - flush flush says: (10:30:27 PM)
i think not
Vince - flush flush says: (10:30:30 PM)
but you can use one
Vince - flush flush says: (10:30:37 PM)
what it does is to focus the story 
Vince - flush flush says: (10:30:43 PM)
less really is more
David Loh says: (10:30:51 PM)
hmm
Vince - flush flush says: (10:30:55 PM)
people LIKE many points of view
David Loh says: (10:30:59 PM)
ok
Vince - flush flush says: (10:31:02 PM)
they don't really care if the points of view are qualified or not
Vince - flush flush says: (10:31:13 PM)
they are like us
Vince - flush flush says: (10:31:14 PM)
me
Vince - flush flush says: (10:31:18 PM)
i surf channels
Vince - flush flush says: (10:31:28 PM)
and the best part of this you can learn is
Vince - flush flush says: (10:31:33 PM)
they surf channels on the same medium
Vince - flush flush says: (10:31:38 PM)
they will surf TV
Vince - flush flush says: (10:31:44 PM)
but not surf magazines at the same time
Vince - flush flush says: (10:31:58 PM)
they are extraordinarily medium-resistant
Vince - flush flush says: (10:32:07 PM)
they will listen to radio but not read a mag 

they are extraordinarily medium-resistant
Vince - flush flush says: (10:32:07 PM)
they will listen to radio but not read a mag 
David Loh says: (10:32:44 PM)
are advertising agency copy done this way?
David Loh says: (10:33:01 PM)
I hear terms like catch copy.. what the hell is that vs. regular copy?
Vince - flush flush says: (10:34:13 PM)
catch copy is the same as 'hook'
Vince - flush flush says: (10:34:18 PM)
you have to understand that words are concepts
Vince - flush flush says: (10:34:23 PM)
as long as they are the same concepts
Vince - flush flush says: (10:34:27 PM)
only assholes give a shit
Vince - flush flush says: (10:34:50 PM)
a good hook or 'catch copy' is the same as anything else that catches your attention in the first 10 seconds
Vince - flush flush says: (10:34:57 PM)
10 seconds is plenty for our idiots of today
David Loh says: (10:35:43 PM)
catch copy = standfirst?
Vince - flush flush says: (10:36:05 PM)
nope
Vince - flush flush says: (10:36:09 PM)
formats differ
Vince - flush flush says: (10:36:11 PM)
ads are ads
Vince - flush flush says: (10:36:16 PM)
magazine stories are magazines
David Loh says: (10:36:17 PM)
ok
Vince - flush flush says: (10:36:39 PM)
standfirsts only exist in magazines
David Loh says: (10:36:44 PM)
with the internet age, don't you think it's a miracle print is still very much alive?
Vince - flush flush says: (10:36:48 PM)
and newspapers
Vince - flush flush says: (10:36:58 PM)
print is alive because truth is alive
Vince - flush flush says: (10:37:06 PM)
standfirst come with bylines
Vince - flush flush says: (10:37:12 PM)
a byline means : written BY
Vince - flush flush says: (10:37:21 PM)
written by someone whose name stands behind every single word
Vince - flush flush says: (10:37:37 PM)
i've resisted bylines for a long while
David Loh says: (10:37:45 PM)
and who's my standfirst?
David Loh says: (10:37:56 PM)
me?
Vince - flush flush says: (10:37:56 PM)
simply becasue i've never found a writer who was so good that he/she deserved a byline, completely without my eidt
Vince - flush flush says: (10:38:05 PM)
your stanfirst is your 21 word hook
Vince - flush flush says: (10:38:13 PM)
hook the reader and he reads the article
David Loh says: (10:38:18 PM)
oh.. I wrote something else
Vince - flush flush says: (10:38:22 PM)
lose them and you lose them forever
David Loh says: (10:38:25 PM)
hmm ok
Vince - flush flush says: (10:38:29 PM)
high definition right
Vince - flush flush says: (10:38:35 PM)
every word in every page mattes
David Loh says: (10:38:36 PM)
Erectile Dysfunction (ED) has many new enemies this millenium. We bring a little perspective on existing home brew solutions, big name products and a new hope from a Singapore company.
David Loh says: (10:38:40 PM)
that's what I wrote
Vince - flush flush says: (10:38:46 PM)
yea i won't write that
Vince - flush flush says: (10:38:51 PM)
that's what all of my competitors do
Vince - flush flush says: (10:39:02 PM)
they put the subject of the article in the title and standfirst
Vince - flush flush says: (10:39:07 PM)
its crude
David Loh says: (10:39:11 PM)
I thought it meant the essence of the story
Vince - flush flush says: (10:39:17 PM)
no it is not just that
Vince - flush flush says: (10:39:26 PM)
it is Science and Health
David Loh says: (10:39:27 PM)
yeah.. now I see it
Vince - flush flush says: (10:39:35 PM)
SCIENCE and HEALTH put people to SLEEP
Vince - flush flush says: (10:39:41 PM)
ALTHOUGh sleep is good for people
Vince - flush flush says: (10:39:47 PM)
they don't really wanna invest their time in it
Vince - flush flush says: (10:39:58 PM)
so make EVERY effort to distract them
Vince - flush flush says: (10:40:02 PM)
make it something they care for
Vince - flush flush says: (10:40:14 PM)
these are not people like you and me
Vince - flush flush says: (10:40:28 PM)
ok not really so different from me either
Vince - flush flush says: (10:40:39 PM)
if i read about ED, i will just mentally give the page a finger
David Loh says: (10:40:39 PM)
so just a stupid question now.. my standfirst is my first paragraph?
Vince - flush flush says: (10:40:48 PM)
no it is not.
Vince - flush flush says: (10:40:51 PM)
your standfirst
Vince - flush flush says: (10:41:10 PM)
is the place -  in the space  of 21  to 40  words -
Vince - flush flush says: (10:41:20 PM)
that you get to let your reader know if she shld read your article
Vince - flush flush says: (10:41:23 PM)
in short, its your face
David Loh says: (10:41:39 PM)
an intro for my intro
David Loh says: (10:41:40 PM)
?
Vince - flush flush says: (10:41:49 PM)
the only intro you will ever have.
Vince - flush flush says: (10:42:00 PM)
the standfirst is only slightly smaller than your textg
Vince - flush flush says: (10:42:07 PM)
your headline is 7 words tops
David Loh says: (10:42:15 PM)
I mean I have to link the standfirst fluidly to the intro right?
Vince - flush flush says: (10:42:22 PM)
your standfirst is 30 - 40 words tops
Vince - flush flush says: (10:42:35 PM)
the rest of your text is 700 words if you're good
David Loh says: (10:42:37 PM)
headline : sexual aptitude or attitude?
Vince - flush flush says: (10:42:44 PM)
GREAT LINE
Vince - flush flush says: (10:42:53 PM)
think of typographic tricks
David Loh says: (10:42:56 PM)
ok dokie
Vince - flush flush says: (10:43:03 PM)
as in: cross out attitude: bold attitude
Vince - flush flush says: (10:43:18 PM)
mannnnnnn
David Loh says: (10:43:23 PM)
hmm
Vince - flush flush says: (10:43:31 PM)
this is good
David Loh says: (10:43:34 PM)
thanks.. I'm truly learning so much this past 24 hours
Vince - flush flush says: (10:43:35 PM)
see i was right :)
Vince - flush flush says: (10:43:44 PM)
high resolution brain more important than talent
Vince - flush flush says: (10:43:48 PM)
talent is SPECIFIC
Vince - flush flush says: (10:43:58 PM)
hi rez carries across 
David Loh says: (10:45:54 PM)
ok dokie

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